Matrimony

Bharat Matrimony operates in 15 regional languages. The company has pioneered several matrimony-related services such as Assistedmatrimony, a personalized matchmaking service for busy professionals where a trained relationship manager does the matches and facilitates meetings between prospects. Its premium service, Elite Matrimony, offers matchmaking services for the upper crust that ensures privacy and confidentiality during the process. 

In 2005 Bharat Matrimony launched Bharat Matrimony Centres, its offline division. The company pioneered the personal assisted service in 2008 with the launch of BM Privilege. This was then renamed Privilege Matrimony in 2009.Later it became Assisted Matrimony. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families.

Elite Matrimony :
“Elite Matrimony”, launched in 2008, caters to wealthy individuals or their families seeking matrimonial alliances, and is a part of Matrimony.com’s premium matchmaking service. The website employs staff who assist members in searching for potential partners, and its services are available only to invited members who must pay a matchmaking service fee ranging from 60,000 rupees to over 2,220,000 rupees. The site was founded in 2008 by Murugavel Janakiraman in Chennai.